Don’t worry, be happy!
We go online and we see the agony of Ukraine. Russians go online and see smiling, happy people in fun clothes. This is the view from Russia today. Thanks to consumer brands in the West, all is well in the world!
What can/should global brands do to support Ukraine?
Don’t worry, be happy!
We go online and we see the agony of Ukraine. Russians go online and see smiling, happy people in fun clothes. This is the view from Russia today. Thanks to consumer brands in the West, all is well in the world!
CSR and war 